Xiaomi’s mantra of success: Flash sales??
The model used by Xiaomi is
not a usual one. It did not spend millions like other big brands to create
brand awareness rather it is claimed by Xiaomi that the money saved is spent on
providing better quality parts. Xiaomi is known as the, “Apple of the East”. Let’s
see an apple to apple comparison of, “Apple of the East” with the original
Apple.
Apple IPhone 5S
Xiaomi Mi4
$868 (In China)
$320 (In China)
1.3 GHz dual-core
Apple A7 processor
2.5 GHz quad-core
Snapdragon 801 processor
1GB of RAM
...
Steps towards good governance – Indian Context
Governance has over time become the concept that is very
closely related with driving the societal developments. The term good
governance has been abused by so many factors that it has become next to impossible
to achieve it. The governments are engulfed in conflicts which make them
vulnerable to take right decisions which would lead to good governance. Also,
it is not self-evident that good governance will lead to alleviation of
societal and managerial problems. Certain reforms and innovations may prove to
be effective in short term but may...